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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e49d446fdd7901a2e3437d2/117cba9d-bde8-4f44-a849-0c613009c3c3/ai-for-people-and-business-book-author-alex-castrounis.jpg AI Strategy Book | AI for People and Business by Alex Castrounis - Meet the Author Alex Castrounis is the founder of Why of AI, an adjunct at Northwestern Kellogg, a TEDx speaker, and a book author. He has over two decades of experience advising startups to Fortune 100 companies on using data, analytics, and AI models to drive business growth and customer success. Alex is also a former INDYCAR race strategist and data scientist who drove winning results for teams such as Andretti Autosport in world-renowned races, including the Indy 500. His experience applying analytics to make smarter, data-driven decisions in racing now helps businesses gain and maintain a competitive advantage in their industry. 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